Nature Made Continues Sponsorship of Three College Football Teams

Nature Made announced the continuation of its partnership with Learfield, a media company involved in college athletics, to sponsor the Alabama Crimson Tide, Ohio State Buckeyes, and Oregon Ducks as part of a multi-year agreement.

“At Nature Made, we share the excitement fans have for college football and are dedicated to being the daily ritual that cares for them so they can enjoy every season of life–especially college football season–to the fullest,” said Rhonda Hoffman, EVP and chief growth officer at Pharmavite, the maker of Nature Made. “Following a successful inaugural year, we’re thrilled to continue our work alongside Learfield to partner with the Alabama Crimson Tide, Ohio State Buckeyes, and Oregon Ducks.”

Nature Made will expand its on-field fan engagement moments, TV-visible placements, and in-stadium experiences as the official vitamin and supplement partner of Oregon Football and Alabama Football, and as a vitamin and supplement sponsor of Ohio State Athletics.

“The strongest partnerships in college athletics are the ones that continue to grow,” said Shawn Hegan, executive vice president of global partnerships at Learfield. “The Nature Made brand’s second year with Alabama, Ohio State, and Oregon builds on that consistency and deepens its ties to fans at three of the top programs in college football.”

The partnership will include storytelling content, student-athlete brand collaborations, and premium sponsorship assets. Additional partnership assets across all three schools include national intellectual property rights to official athletics logos and marks, in-venue signage featuring the Nature Made “Made to Care for Fans” campaign, student-athlete influencer engagement, a social media sweepstakes to give fans the chance to win an assortment of Nature Made products and a trip to an away game, and more.